Free Business Consultation

In an economic downturn companies go through three stages of change, contraction, stabilization and return to growth.

Each of the three stages of adjustment is painful, but in some ways, stage three is the hardest to achieve, as the post recession marketing environment is totally different to the market organisation were operating in prior to the recession.

Developing the right strategy to take the business forward is crucial to survival and those companies that don't make the right strategic decisions now will simply be left behind by their competitors and stagnate

Window of opportunity

From 1/6/10 to 1//9/10 Optima Marketing will be offering free one to one consultations to those companies who want to grasp the nettle and develop a winning strategy.

Terms & Conditions

1. Services

We Optima Marketing hereafter known as the Consultant reserve the right to decline any request for consultation services without explanation

The consultant as an independent contractor agrees to provide up to 4 hours free initial consultation

The period of this offer will expire on 1/9/10

All subsequent consultations will be subject to a mutually agreed fee

Travel to and from the clients business or agreed place of meeting and any other legitimate expenses incurred will be charged at an agreed rate with the client prior to the consultation

The client agrees to limit any and all liability, costs, claims and demands whatsoever nature to a maximum amount of £500, on account of any error or omission, or advice given on the part of the consultant.

The client shall provide the consultant with a brief overview of the organisation and the services to be performed prior to the Consultation

The Consultant agrees to keep confidential and not disclose to any other person(except) in the proper course of the duties agreed

Restaurant Marketing

We own a small restaurant and in spite of our best efforts we find it very difficult to attract new diners. Mid week is particularly bad when some nights we only have one or two people in the restaurant.

Answer

The hospitality market is a multi-million pound business, so we can say with a degree of confidence that there will be a demand for your product. In marketing terms we would refer to the hospitality market as being a sector and your food whether it be, Modern British, Indian, Chinese or whatever is a segment of that market, with for example, a restaurant offering only Korean food as serving and appealing to a minority niche market.

Having pitched your product to appeal to a particular segment or niche market, it is assumed that you have done your market research to ensure that your food is competitively priced, with an attractive menu that appeals to the sort of diners that you want to attract. The task now is to find a way to successfully communicate your value proposition to your target audience that will encourage them to eat at your restaurant.

Before embarking on a communication campaign, you may need to re-examine your core offer and surrounding services to ensure that your food and the overall dining experience matches your customers expectations.

You can then plan your communications strategy, for example advertising in a life style magazine must be considered as a medium for building your brand awareness in the long run. Whereas special offers in the local press would be designed to attract customers now. You must also ensure that your website accurately reflects your core values and mission and that it is updated regularly.

With many people now preferring to reserve a table on-line, you must also look at relevant in-bound links to your website to help drive potential diners to it. Lastly you should ensure that you have a balanced marketing communication plan that takes full advantage of all methods available to communicate to your target audience. These should include, contacting customers by email and direct mail, with a hook/incentive to encourage them to book a meal.

Most importantly having attracted new customers, you will want to communicate with them regularly to inform them of special offers, news and events etc, so keeping accurate records such as names, email address, telephone numbers is essential.

Finally the golden rule is to use PR to the full to gain maximum exposure for your restaurant, using topics of interest and news items, such as third party endorsement from restaurant reviewers and guides.

If you would like us to help you with your restaurant or hotel promotion, please call us on 0121-744-8233

or send us details of the nature of your problem and we will do our best to help: info@optima-marketing.co.uk

A customers comment

"Thanks for the package you sent through to me last week. I found the Action Plan extremely comprehensive and exciting".

We had a one2one meeting with the client lasting approximately 4hrs and as a result of this meeting we produced a marketing plan with an additional 8 page action plan for less than the price of a quarter page ad in a local news paper.

If you would like to discuss your business development with us our telephone numbers is
0121-744-8233

Help For Small Businesses

If your business is not growing as fast as you would it to, there are three key areas that should be reviewed.

1.Your Company's Corporate Brand and image

2.Your Company's Unique Value Added Proposition

If your company is scoring below par in any one these three key areas this could be loosing you valuable new business and jeopardising existing business.

Optima Marketing has extensive experience in B2B marketing and restaurant marketing and we are here to share this knowledge with you to help your business grow and prosper.

Call us now for an informal chat, Our promise to you is that we abide by the highest ethical standards, we keep our costs to an absolute minimum and we are here to help.

An initial one to one consultation with a written report on our meeting and suggested course of action to put your business back into growth,will cost just £200, thats less than the price of a small ad in a local newspaper, but with the potential to have a much greater impact on the success of your business.

Tony Malin, Managing Director, Optima Marketing Ltd

To find out more about how we can help your business grow', please complete ourcontact usform, or call us direct

Strategic Marketing

A one to one consultative approach is available to companies wishing to review and optimise their marketing strategy. An example of how the consultative approach would work

Carry out an in-depth situation analysis of the companies business

In-depth review of companies current markets, their attractiveness, and way to increase market share

Review key competitors, their strengths and weaknesses and routes to market

Research possible new markets, their attractiveness and barriers to entry

To register your interest in 'Strategic Marketing', please complete our contact us form

Channel Optimisation

A one to one consultative approach is available to companies wishing to review and optimise their routes to market. An example of how the consultative approach would work is

Carry out an in-depth analysis of the companies distribution network, including

A complete review of the companies distribution network, both internally and externally with face to face interviews

Compile and present findings to senior management

Develop distribution strategy

To register your interest in 'Channel Optimisation', please complete our contact us form