"An Introduction To Marketing"

This course has been developed specifically to enable business managers and those individuals who have recently taken up a role in marketing to gain a valuable insight to marketing principles and to learn how to relate what they have learnt to their every day working environment.

"Learn How To Attract New Customers"

Anyone involved in running a small business who needs to sharpen their marketing skills will benefit from attending this short 1 day course, which has been designed to give small business owners a practical insight in to how to successfully promote their products in today's new economic climate.

How to attract customers on-line.

How to use and apply the marketing communications mix for maximum impact

Understand how to profile and position their product offer correctly

Identify and target new customers

Corporate image - Why a good corporate image is key

Strategy- Developing a winning strategy

E- Marketing - The secrets of how to successfully promote your company on-line

Niche markets - How to operate under the radar of your key competitors

The Promotional Mix - Promote or die, how to use the promotional mix effectively

Product Offer- How to make your products stand out from the crowd

Pricing mix - Price to win and price for profit

The 4C's - Company, Circumstances, Customers, Competitors

Raise your Banner - How to become more visible in your market place

There will be a high level of group participation including practical work and group discussion.

Course price £240

Marketing Dynamics is intended to examine the external market dynamics and the motive forces which effect consumers behaviour and which forces change in buyer behaviour.

Marketing Dynamics takes in to account sound marketing principles and matches them with real life practical examples, especially related to E Marketing.Demonstrating that marketing starts with the market and ends with the consumer, with particular emphasis on managing the extended marketing mix, which is characterised by the seven Ps of Product, Price, Place, Promotion, People, Processes and Physical evidence.

Marketing Dynamics is particularly suitable for those people who have completed An Introduction to Marketing and who are now ready to progress to the next step in learning to apply marketing principles in a pro active and dynamic way to capture and retain new customers. Additionally Marketing Dynamics is intended for those individuals who are already engaged in marketing as an occupation and who wish to further build on their marketing knowledge.

Course price £195

Grants are available to help key decision makers and senior managers undertake bespoke learning opportunities.The two programmes available are the 'Director Development Programme' and the 'Leadership & Management programme. Once clients are registered and approved for training, funding is available

Director Development Programme

The Director Development Programme offers grants towards key leadership training for directors and high-level managers.

What kind of training does the funding cover?

The training covers leadership and management training of all kinds, including non accredited development. It’s available for key managers and directors.

Key development Areas

Achieving Results

Communicating Skills

Facilitating Change

General Management Skills/Qualifications

Health & Safety (non-mandatory)

Managing Self and Personal skills

Sales & Marketing

Leadership/ Management/Provision/Direction

Finance

The funding offers up to £1000 in grants, some of which has to be matched by the employer.

Who is eligible for the funding?

There is also some funding for companies in excess of 250 staff.

For further information please

Business letter writing workshop covers all the key elements of persuasive letter writing and includes:

Punctuation rules, Grammar Rules, Capitalisation rules.